Author: Sairaj Iyer

Read on for insights and statistics from Practo and Dr Alexander Kuruvilla If shuttered shops, sinking graphs and televised AGMs narrate the tale of sagging business in Covid-times, here’s a tale of a business that has grown multi-fold. With doctors and nurses achieving the cult-status of “Covid-warrior”, healthcare apps such as Practo too have jumped the bandwagon reaping the benefits of changing consumer behaviour. The business at Practo has evolved to becoming India’s largest tele-medicine app with subscribers soaring to eighteen crores. The lockdown and shutdowns have only shifted the spotlight to digital. Digital not only helps patients and businesses…