Author: Madhulika Dash

Social media has a bigger impact on our lives than ever before. Madhulika Dash explains how the once fad has become a phenomenon. Ever picked up a packet of chips and wondered later what made you choose that one among many? While common sense would equate it to one or all these reasons – accessibility, association, visual stimulations, peer/social acceptability and to some extend the taste – what if it were a subconscious decision made for you by someone in Namkum (that is in Bihar, by the way). How is it possible, you ask? The thanks must go one hundred…