Author: Adarsh

Thanks to advancements in technology, we now have all the time in the world but not a minute to spare. How did we get here? Our parents often talk about how tedious it used to be to make a long distance phone call, back in the day. One had to make a booking at the telephone exchange for a trunk call and then wait for the call to connect. This could take hours. If and when the connection was made, one had a precious few minutes to have a conversation before the time was up. “Nowadays, everyone has a phone…

After almost 30 years, EA and FIFA are breaking ties to explore different versions of the world’s most popular football video game. Who dares wins! In the summer of 1993, Electronic Arts Inc. in partnership with Fédération Internationale de Football Association (FIFA), football’s world governing body, released a video game titled FIFA International Soccer. The game went on to top the charts on Sega Genesis and Super Nintendo. Every year since then has seen an upgraded version of the game hit the stands. Almost three decades on, FIFA is among the most played video games with over 150 million fans…

After nearly 70 years of Formula 1, we still don’t have a concrete answer about whether it’s the superior car or the better driver that gives the edge. Here’s another shot at the question! The setting was the 2020 Sakhir Grand Prix in Bahrain. In the penultimate race of the season, eventual champion Lewis Hamilton was forced to pull out, having tested positive for Covid-19. Up stepped Mercedes protege George Russell to replace the Brit. After effortlessly finishing second in qualification, the 22-year-old drove a nearly flawless race, leading for 59 laps before a slow puncture and a pitstop error…

A GPS device aids footballers in their physical development and ensures they perform at their optimum level If you are a football fan, you would’ve noticed the bra-like vests that footballers seem to be wearing under their jerseys during matches and in training. If you were wondering why so many athletes were into kinky dressing conventions, you would be dead wrong. The vests are in-fact a GPS tracking device that records information and statistical data about the players’ movements. The data from the vest is sent to a software dashboard that can be accessed by the coaching staff on laptops…

Technological advancements are unlocking unprecedented opportunities in the sports sector, and by extension, the advertising industry. Sport is an experience best enjoyed live. Nothing beats the atmosphere of being in the stadium when an epic victory is registered, or a longstanding record is broken. But unparalleled technological advancements have slowly been bridging the gap between in-stadium viewing and watching on a screen. The positive impact of Covid-19 Improvements in hardware and software, subscription channels, OTT, pay-per-view, faster internet connectivity, better broadband, and the evolution of mobile phones meant that with each passing sporting season, the on-screen viewing experience was seeing…