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Sunita Narain: Getting to the 1,412th tiger
Only 1,411 tigers are left. So says the latest advertisement campaign of a new telecom company and the World Wildlife Fund (WWF). It is powerful. It plays to our emotions. But it does not tell us what is being done, or should be done about it. It does not tell us how we, the consuming class, can be part of the solution to protect the tiger. The reason is simple. One must gloss over the bitter, inconvenient
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