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PepsiCo: That youthful spirit
Pepsi, the flagship brand of PepsiCo, is all set to roll out its new campaign, "Youngistaan ka Wow". While keeping the element of entertainment alive, the campaign attempts to show that the youth is audacious and lets things happen in their own way. Two years ago, Pepsi had introduced the concept of Youngistaan to bond with the youth. The new campaign builds on that. The 45-second television commercial
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