Perfection is the hallmark of Puja Nayyar. The systematic and planned thinker that she is, Puja constantly efforts to achieve perfection in details and finish.

The label 'Puja Nayyar' was established in the year 1996, and is presently one of India's most known brands, retailing from high-end stores throughout the country. At each season's collection, Puja constantly reinvents her forte' of creating handcrafted textures on varied fabrics. She pays scrupulous attention to fabric construction creating surfaces by painstakingly intricate treatments. She aspires to the creation of a clean and minimal image.

Her ensemble also includes textured ties, scarves, leggings, caps, bags, shoes and other lifestyle products. These represent a congruent blend of styles and elements of contrasting nature: contrasts in terms of fabric, weaves, color, styling and other design details.

In all her work, one can see the continuous search for the girl that exists in her woman. This approach makes her believe in the philosophy of asymmetry yet achieving balance in her thought.

Puja Nayyar studied fashion at NIFT, New Delhi. She had her debut showing in the fall of 1997 and since has shown her collection in Khazana, Taj Mahal hotel, NASSCOM Conference at Oberoi Hotel (Mumbai). She has also created conceptual ensembles for the 'ARJO WIGGINS' paper show at the India Habitat Centre. In November '99. Puja's collection was shown at Sao Paulo, Brazil for the 'India Fashion Show' amongst many more showings.

Puja's collection was also exhibited at Selfridges during the "231/2 days of Bollywood" exhibition in 2002. She was one of the 5 grand winners selected from Asia during the Paris Fashion Week 2003. The collection was highly appreciated at the Mercedes Benz Asia Fashion Week, Singapore early in 2003. Puja sells from prestigious fashion stores in New Delhi, Mumbai and Bangalore and works out of her studio in New Delhi.