Having won the 'Bharat Yuv Ratna' Award along with 'Bharat Vikas Award' for designing Women's wear, It looks like no challenge is beyond this style Savvy Fashion Designer, who in less then six years has received great recognition for her work and has a discerning high profile clientele that includes some of the biggest names in Media, Films, Fashion, Politics and Corporate World not only in India but in US and Europe as well.

Pria is committed in creating "occidental couture" which is an amalgamation of oriental and western ideas to add inner beauty and mystique to the female form. Her collections are modern in the styling and ethnic in the mode of expression with Indian colors and ancient heritage of fine embroideries playing a special significance as her distinctive area of specialization.

Her label represents Multicultural, Multifaceted lifestyles of women today, who believe in elegant, luxurious, timeless piece of art as clothing. 'Elegance does not mean being noticed it means being remembered`. Pria has received formal training in Fashion Designing first from a polytechnic in New Delhi and then from FIDM, San Francisco, where she showcased her first collection of occidental evening wear with the likes of Escada, Perry Ellis and Christian Lacquoix at the San Francisco Fashion Centre and the rest as we say is history.

Pria keeps a very hectic life between her homes in Delhi, Mumbai and Kuwait. Being a wife, a mother and a couturier is no catwalk. Horse riding, roller blading, Indian classical music, bharatnatyam, piano, palmistry, sketching and cooking are some of her hidden talents.