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In 1994, Jeff Bezos was a 30-year-old vice president of a
New York investment firm, newly married, with a secure and prosperous
future ahead of him. He decided to give it all up. He was betting
his own savings on a totally untried notion; that people would buy
books through a little-known network of computers called the Internet.
Almost overnight, the company Bezos started, Amazon.com, changed the
book-buying habits the world over. Bezos and his investors found their
shares in the company worth billions.
At the turn of the 21st century, the Internet bubble burst, and fortunes
seemingly made overnight vanished. Yet Amazon flowed on like its mighty
namesake, still expanding, but also showing profits.
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