Chennai: On June 5, 2008, World Environment Day, Shrenik Rao, creator of the TreeCycle project, CEO of a media company and an avid cyclist, will start an arduous and exciting bicycle journey from Kanyakumari, the southern tip of India, to Kashmir to spread awareness about planting trees. This endeavour will conclude on India%u2019s Independence Day %u2013 August 15, 2008.
Shrenik will be covering by bicycle, 4000 kms, 116 towns in 80 days (7 states and 2 union territories). For this effort, individuals from all walks of life, from all over the globe, can pledge to plant trees in support of the United Nations Environmental Programme%u2019s (UNEP) %u201CPlant a Billion Trees%u201D campaign. In partnering up with the UNEP, the aim of the TreeCycle campaign is to raise awareness about global warming and to raise a pledge of 10 million trees for the calories Rao will expend during the cycle ride.
Along the way Shrenik will cycle with, interact and discuss issues relating to the environment and global warming with individuals from all walks of life %u2013 from Bollywood stars to businessmen, from cricketers to cab drivers, from doctors to diplomats, from environmental activists to engineers, from farmers to footballers, from intellectuals to industrialists, from politicians to pilots, from students to snake charmers. TreeCycle will reflect on a variety of opinions while educating and enchanting its viewers with a kaleidoscopic visual milieu. TreeCycle is thus an ambitious adventure to inspire and encourage all to pledge to plant trees.
Shrenik Rao is also an acclaimed documentary filmmaker, an amateur cross-country cyclist, Fitness Expert Lecturer, Napier University, Edinburgh, UK. He has a Masters in Political Communication from the London School of Economics, UK and a Masters in Political Anthropology from the University of Hyderabad (Gold Medallist).
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