It's an unique move by Sony BMG to popularize the music of Gautham
Menon's Vaaranam Aayiram, before the official release of the
music album.
Four leading FM stations in Chennai have each been given
a different song from the album, to popularize it five days before the
official launch.
"Sony BMG is launching the audio of Vaaranam Aayiram on the
24th September at Sathyam Cinemas and as a teaser to that a first of
it's kind initiative is being taken up by us to actually open four
potential hit numbers from the album as "exclusive" to key radio
partners who we have built a strong relationship with, in the past 8
months of operations," says Nandini Raman of Sony BMG
The roll out for the Radio stations is as follows-
Radio Mirchi plays Nenjikul Peidhidum…
Suryan FM plays Mundhinam….
BIG FM plays Adiyae Kolluthey…
Radio City plays Annul Maelae….
The radio stations simply loved the idea and are going ga-ga over it
and in fact have ensured great rotation for the tracks for the
exclusive period.
The views expressed in the article are the author's and not of Sify.com.
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