Says Jayavel Murugan, who is marketing Kuselan in US: “For the first time ever in the Indian cinema history in USA we have used the mainstream household name candy company (M&M) to customize super star Rajinikanth image”
He added: “We have ordered 20 pounds of candies for every city where the movie is screened in USA and to be distributed to Rajini Fans on the premiere show. M&M candies are similar to Cadbury Gems in India.”
So, M&M candies and Huge vinyl cutouts will be the highlight at the premiere of Kuselan in all theatres across US screening the film. There will be a record 50 prints for USA
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