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Kambakkht Ishq goes digital

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Kareena Kapoor,Akshay,Neeraj Roy,Sabbir Khan,Kambakkht Ishq

Kambakkht Ishq has gone where no other Bollywood film has gone before - the digital space. The makers of Kambakkht Ishq and Hungama Digital Media recently announced the launch of a unique bouquet of digital promotions that will give Bollywood fans a connect with the film wherever they are.

"This film is extremely unique.. and I wanted to promote it through distinctive platforms," said director Sabbir Khan. "Since it also stars international celebrities.. I thought it would be best to use digital platforms that give fans in international markets an insight of the film."

The digital services include a mobile game and a mobile Voice VAS service by Akshay Kumar and Kareena Kapoor.

"I have always looked forward to doing an exciting film like Kambakkht Ishq and now it is being translated into a game and a voice service," said Akshay. "Both these are extremely innovative and entertaining. I hope my fans especially enjoy the 'Stunt Tips'."

In picture: Kareena Kapoor and Akshay Kumar

Special: Catch all the action in Kambakkht Ishq | Take the Kambakkht Ishq quiz! | Images: I'm not a tough nut to crack: Kareena Kapoor | I did stunts with Rambo and Superman: Akshay Kumar

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