The Ajay Devgn-Salman Khan starrer London Dreams and Amitabh Bachchan starrer Aladin have failed to send the cash registers ringing in the first week of their release.
Despite being big budget outings, both movies have failed to bring in footfalls. This is the third week in succession post Diwali that saw the release of disappointing content after movies such as Blue, All The Best - Fun Begins and Main Aurr Mrs Khanna.
"London Dreams and Aladin both have been losers in terms of recovering production costs. They don't seem to be recovering even half of the costs. It is again a bad phase for Bollywood - this time post-Diwali, as no movie is able to perform on merit," said Joginder Mahajan, a Delhi-based distributor.
"Even forthcoming movies Ajab Prem Ki Ghajab Kahani and Jail that release this Friday, are only limited for multiplexes and have not generated any buzz," he added.
Amit Shah, chief manager (programming) of DLF DT cinemas was also of the same opinion. "Aladin has been a disaster both content and collections wise while the maximum response has been for London Dreams though even it has been only average and not as expected. Both movies are over now in terms of business, as they have brought in whatever they could over an extended weekend," said Shah.
"Now, much is expected from Ajab Prem Ki... though Jail will start slow but considering it's a Madhur Bhandarkar film, it just might pick up," he added.
Produced and directed by Vipul Shah, London Dreams stars Asin Thottumkal as the female lead while Salman and Ajay Devgn share screen space as the two heroes in the story of friendship with a musical background.
Aladin, a contemporary take on the classic tale has been directed by Sujoy Ghosh and produced by Sunil Lulla and Ghosh himself. It stars Riteish Deshmukh in the lead opposite debutante Jacqueline Fernandez. Amitabh Bachchan stars as the genie while Sanjay Dutt essays a negative role.
"Aladin is a flop film and London Dreams has done just average business... We are hoping Ajab Prem... opens well, as it is a family oriented comedy while Jail has its own audience," said a source from PVR cinemas.
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