The music CD's of Saawariya hit UK stores just a few weeks back and the response has to the music has been phenomenal. The
music is creating quite a bit of buzz among the locals living in
London. Chirag from Tip Top Entertainment in Wembley says, "This is a
rare scenario and within a month, Saawariya has come as a
blessing in disguise. We have started getting phone calls to book the
CD's in advance. Now just imagine; advance booking was only heard of in
cinemas, Saawariya has changed that."
Music Review: Monty Sharma delivers with Saawariya
However, the songs from the album are not only a craze with the DVD and
Music stores like Tip Top; it can even be heard in restaurants and
sweet shops. Dineshbhai who works in Shakti Sweets in Harrow says,
"Everyday I have to listen to bhajans in the morning and then in the
noon when the business is a bit slow, I tune in to radio. But the songs
are too loud and are not my type. One day, my friend recommended me to
listen to Saawariya songs. I requested him to lend me the CD.
Now every afternoon, I have listen to Jab Se Tere Naina and
Yoon Shabnami. I have to say, Saawariya is the most
recommended item after my sweets."
Stills from Sanjay Bhansali's Saawariya
From sweet shops to restaurants, the newly opened Babu's restaurant
near Wealdstone tube station is benefitting from the music of
Saawariya. Mukkadash, the owner of Babu's says, "We've been
opensince last three months and we've never complained about anything.
Now I would like to complain to Sanjay Leela Bhansali because he makes
films with such great music that every time we play the soundtrack when
there are customers, they want to know what song is playing rather than
know what's there on the menu. The waiters think that the person raises
his hand to order something only to find out that the customer wants to
know the name of the song. Masha-Allah and Jaan-E-Jaan
are my favorite tracks."
Music launch of Sanjay Bhansali's Saawariya
Such is the hysteria of Saawariya's music that a regional
newspaper company called Trinity Mirror Southern's Observer series
newspaper has run a competition with Saawariya's music review (8
out of 10) by giving away 10 FREE music CD's to ten lucky winners.
All said and done but one thing is certain. This Diwali is going to be
extra special with the Saawariya fever catching on.
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