These are called the Magic Moments of Bollywood. When the
stars give their signatures to their fans, it’s called as an
‘autograph’. And if they give their signatures to companies, it’s
called a ‘deal’. The recent times have seen the liquor industry being
the latest industry to encash on the Bollywood fever.
Bollywood at the Toronto film festival!
In the past, one has seen stars like the eternal Dharmendra, the ever-
bankable SRK, Shiney Ahuja, Zayed Khan and even Shilpa Shetty doing the
honours, by striking deal with liquor brands. One such ‘deal’ is what
Hrithik Roshan has struck with Radico Khaitan’s premium brand Magic
Moments.
After having endorsed vests, soaps, mobile phones, biscuits etc,
Hrithik seems to be on a roll with this endorsement. Reasoning Hrithik
as the choice, Abhishek Khaitan, MD, Radico Khaitan, said that
Hrithik’s energy, style personality fits well with the brand’s
personality.
Bollywood walks the ramp
Knowing the perfectionist that he is, this deal has happened to him at
the right time, when he has just wrapped up Jodhaa Akbar.
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