After endorsing everything from colas to cell phones, the Indian ‘Greek God’ Hrithik Roshan will now endorse Cinthol. It seems like he intends to carry forward the ‘Hrithikmania’ into advertisements as well.

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Father Rakesh Roshan confirms, “Yes it’s true that he is doing the Cinthol ad, however I am not aware of the further details.” The legal formalities are still on; however by the end of week, work on the ad would begin.

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Hrithik’s next release is going to be Ashutosh Gowarikar’s grand venture Jodhaa Akbar, which is slated to release on January 25.