Mumbai: Mumbai's galm gals may be playing strip poker with each other but it is the filmmakers who are winning every hand.

It began with the Great-Priyanaka Chopra-Lara-Dutta-Striptease in 'Andaaz' and furiously competing actresses have upped the stakes since then. And the war of the bikini babes is heating up - Lara Dutta and Bipasha Basu in 'No Entry,' Kashmira Shah and Mallika Sherawat in 'Zarurat,' Ishaa Kopikkar and Amrita Arora in 'Girlfriend' and Natanya Singh and Manisha Koirala in 'Tum'.

The list is bound to get longer with more and more directors realising they can set one bombshell to explode against the other. With each girl wearing just a little less, the eyecandy is getting sweeter for everyone around.

Netanya Singh, who gets down and dirty in Aruna Raje's erotic thriller 'Tum', agrees. "We all know the stakes involved. If people like Manisha in 'Tum' then she gets popular. And if they like me, well, what can I say? The thought is certainly there in your mind when you are shooting and that makes you not only willing to shed your inhibitions, but to go that much further than the script actually demands," she admits.

'Kiss Miss' Mallika Sherawat can't even bear the idea of someone beating her by revealing more.

According to her: "No actress will expose beyond a certain point and that too within the conext of the story. However when you face off with a rival, the idea is to look as glamorous and sexy as you can. Since the limits of decency will let you bare yourself only so much, the only remaining option is to strike provocative postures and hope for the best. But one thing's for sure - if faced with such a situation, I am not going to let another girl win. Not as far as stripping goes."