| What's a MobileKeyword and a Short Code? | Mobile Keyword | Short Code | Mobile Keyword marketing | Contact Us | | | | MOBILE KEYWORD | | A Mobile Keyword is a one-word phrase that identifies a product, service, action, or business. People text a mobile keyword to a pre-publicized 5 digit short code number 54545 (Sify) number to receive additional information and to join your mobile distribution list SMS Keyword provides a simple yet effective way of returning a pre-defined message to a mobile phone in response to a keyword that has been sent by text message. The applications of this service are extraordinarily varied, it is ideal for any business to generate leads and to reach prospective customers. The versatility and low cost of the our service means that many businesses can fully harness the power of SMS communications | |
| |
 |
| Want to book a Keyword? |
| Pls fill in your details and we will get in touch with you shortly. |
|
|
|
|
|
| | For example, If a customer SMS 'DLF' to 54545, the customer will immediately receive an automated text response (that you can setup and change at anytime). The text response can provide more information about your product or service tied to that specific keyword. You can also setup a different automated response with each mobile keyword that you setup. In our example, the keyword 'DLF' is owned by DLF Builders, and you will receive a automated response from DLF. Message from DLF can be like Thank You for showing interest in our project. Our Sales person will call you shortly and provide you all the details and help you buy your dream house. You can also call us at Call 98840XXXXX for details. You can create multiple sub keywords to improve the interactivity with Customer. For example: DLF Loan, DLF City, DLF BUY …………etc | | Top | | | | | | | SHORT CODE |  | Short Codes 54545 (Sify) are special telephone numbers. Unlike regular 10-digit phone numbers, you cannot call a short code number. They are used for texting purposes only. Short codes act just like any other regular 10-digit phone numbers that you can send text messages to. Typically they are used for business purposes for consumers to purchase products or to request additional information about a product, service, or business. They are often used to tally votes for a contest or sweepstake (like they do in Indian IdolTM ). You've seen mobile keyword and short code technology on TV shows, radio commercials, billboards, print advertising, and websites. | | | Top | | | | | |  MOBILE KEYWORD MARKETING
Unlike traditional email subscriptions, mobile keyword subscriptions are controlled by the end users. People can subscribe and unsubscribe on an opt-in basis. This level of control and the new emerging mobile culture have brought keyword marketing to impact levels far exceeding direct mail, email marketing, and other traditional marketing channels, resulting in as much as 90% + read rate and 25%+ response rate. What is Mobile Keyword Marketing? Mobile Marketing ervice bridges the gap between traditional style reactive and proactive marketing campaigns. People can subscribe and unsubscribe on an opt-in basis. It is an innovative approach to increase returns at low cost for your organisation and can also help enhance and differentiate your brand. It is highly personalised, interactive and has an immediate impact. When used across media (Mix with Radio, TV, Print) to complement other promotions, mobile marketing has been proven to generate a solid increase in sales.
This level of control and the new emerging mobile culture have brought keyword marketing to impact levels far exceeding direct mail, email marketing, and other traditional marketing channels, resulting in as much as 90% + read rate and 25%+ response rate. | | | | How it works? | | | Prospective Customer is interested in your services and would like you to call him/her | » | Prospective Customer sends your company's Keyword as SMS to Shortcode from his/her mobile | » | System immediately sends prospective customer's mobile number to you and sends thank you SMS to prospect | » | You call prospective customer, provide required information and convert prospect into a client | | | | Who uses SMS Advertising? - Companies that want to interact with their customers
- Party promoters and PR firms
- Retailers who want to attract customers
- Marketing agencies as a bonus campaign feature
| | What are the benefits?
Key Benefits - Immediate: 'Brand in hand' and Nationwide reach.
- 'Spontaneity effect' - Many customers either will respond immediately to an ad, or tell themselves that they will 'get to it later.' Later seldom comes and they never end up contacting you. With SMS Keyword, customers are spontaneously reaching you 24/7.
- Return calls at your convenience.
- Rapidly acquire your own mobile phone customer database.
- Track response of your ad campaigns in different geographic regions.
- No per SMS cost to your company.
| | What do you get with your Advertising account? - user list import
- unlimited personal campaigns
- reach all mobile phone users in India
- schedule times/dates for SMS to send
| | | | | | | CONTACT US | Address
Sify Technologies Ltd
2nd Floor, Tidel Park | No.4, Rajiv Gandhi Salai | Taramani | Chennai – 600113 Phone - +91-44-22540770 / 77 | Fax - +91- 44 – 22540771
E-Mail
paidproducts@sifycorp.com | | |
