Sify Audience Sify's diverse channels and services attract users with different profiles, right from high net worth individuals on Wallet Watch (Sify Finance), teenagers and students on the Mobile channel, women on Bawarchi (Food), Cricket lovers on Khel and so on. Demographics: - Male: 65%
- Female: 35%
- Married: 45%
- Single: 55%
Lifestyle: - 85% of Sify users own a mobile phone
- Female: 35% own a passenger car
- 45% have broadband access at home
- 35% of users shop online once a month
Education: - 73% have a college degree
- 48% are post graduates
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