Sify’s diverse channels and services attract users with different profiles, right from high net worth individuals on Wallet Watch (Sify Finance), teenagers and students on the Mobile channel, women on Bawarchi (Food), Cricket lovers on Khel and so on.

Demographics:
Male: 65%
Female: 35%
Married: 45%
Single: 55%

Lifestyle:
85% of Sify users own a mobile phone
35% own a passenger car
45% have broadband access at home
35% of users shop online once a month

Education:
73% have a college degree
48% are post graduates