ADVERTISING Specifications
Advertisement formats | Adplus: | ClickTAG: | Pagetear | Shoshkele | TVC ( Video clips ) | Mailer
 
Advertisement formats Image Sizes
120x240 Flash banner Max. file size: 12kb
120x240 GIF / JPG banner      Max. file size: 10kb
300x160 Flash banner

Max. file size: 16kb
300x160 GIF / JPG banner

Max. file size: 14kb
300x280 HP Shoshkele

Max. file size:30kb
728x90 Top Flash banner

Max. file size:18kb
728x90 GIF / JPG banner Max. file size:14kb
468x60 Flash banner Max. file size:12kb
234x60 GIF banner Max. file size:7kb
250x250 Flash banner Max.filesize:18kb
250x250 Gif/Jpg banner Max.filesize:16kb
125x125 GIF / JPG banner

Max. file size: 6kb
125x125 GIF banner Max. file size: 10kb
125x125 Flash banner

Max. file size: 8kb
300x250 Flash banner Max. file size: 17kb
250x250 GIF / JPG banner Max. file size: 12kb
250x250 Flash banner Max. file size: 16kb
120x600 ‘Skyscraper’ (flash/gif/jpg) 20K / 16K / 14K
400x400 ‘Pop under’ (flash/ gif/jpg) 25K / 16K / 14K
425x450 ‘Logout ‘(flash/ gif/jpg )   

25K / 16K / 14K
180x320 ‘Inbox‘(flash/ gif/jpg ) 16K / 14K / 12K
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ADPLUS:  
Advertisement formats Image Sizes
234x60 (GIF/JPG) Max. file size:6kb
200X200 (GIF/JPG) Max. file size: 10 Kb
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CLICK TAG:

Click tag is a code that has to be included in all flash banners.
It needs to be embedded in the FLA file.
URL should not be included in the click tag.
It should be on the topmost layer.

Copy paste the below mentioned code: (Clicktag is case sensitive)

On (release)
{
getURL(clickTAG, "_blank");
}

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PAGETEAR:

  • Page tear is a creative that should load without any user initiation.

  • The creative on load should cover the page.

  • The creative 's width should be 770 pixels and height 800 pixels.

  • File size should be less than 30 KB.

  • A back up 300x160 gif or jpeg creative should be provided.

  • The creative should have the clickTAG embedded in all frames.

  • The animation play time is 7 to 8 seconds.

  • Replay and close buttons are mandatory.

  • Fonts and FLA have to be sent along with the flash creative.

  • Page tear needs to be sent a minimum of 2 working days in advance before the scheduled campaign release.

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    SHOSHKELE:

  • The creative should have a maximum width of 300 pixels and height of 280 pixels while on load.

  • The maximum animation play time is 10 to 12 seconds.

  • Once the animation is complete it should rest as a 300X160 banner.

  • File size should be less than 30 KB.

  • A back up 300x160 gif or jpg creative should be provided.

  • The creative should have the clickTAG embedded in all frames.

  • The creative should have prominent replay and close buttons.

  • Fonts and FLA have to be sent along with the flash creative.

  • Shoshkele needs to be sent a minimum of 1 working day in advance before the scheduled campaign release.

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    TVC / VIDEO ADS:

    Video advertising slots are available on specific sites on the Sify Network.

  • Videos should be in MPEG format.

  • Only high resolution videos will be accepted.

  • Maximum playing time is 15 seconds.

  • Player dimension not to exceed 300X250 pixels.

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    MAILER:

  • The dimension for the mailer should be 480 pixels in width and 600 pixels in height.
  • The html file size should be less than 13 kb (excluding images).
  • If the entire mailer creative is one single image then it should be sliced into smaller images and     then linked together in the html.
  • All external links should open in a new window.
  • The sum of all images used in the creative should be less than 35kb.
  • The subject line should be less than 45 characters including spaces. It should not start with any     numerical or special characters
  • Usage of JavaScript code is not allowed
  • If a form is embedded in the mailer, then the "Thank You" page or confirmation page after the    user fills in the fields should open in a new window
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