Client

IDBI

Campaign objective:
IDBI wanted to promote its Internet Banking product - Banking for all facility

Solution:

Developed innovation such as Rollover on Sify.com & Walletwatch

Shosh on sify.com home page for one day yielded close to 0.5% CTR

Campaign banners placed across Sify.com networks like Finance, News, etc. ran at a CTR close to 1%

IDBI for the month of October 2008

Click on the SIZES to view a sample

Tools	Size	Location	Impressions	Yield
Rollover Banner	730x90	Home Page	600000	0.51%