CLICK TAG:
Click tag is a code that has to be included in all flash banners.
It needs to be embedded in the FLA file.
URL should not be included in the click tag.
It should be on the topmost layer.
Copy paste the below mentioned code: (Clicktag is case sensitive)
On (release)
{
getURL(clickTAG, "_blank");
} |
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PAGETEAR:
Page tear is a creative that should load without any user initiation.
The creative on load should cover the page.
The creative 's width should be 770 pixels and height 800 pixels.
File size should be less than 30 KB.
A back up 300x160 gif or jpeg creative should be provided.
The creative should have the clickTAG embedded in all frames.
The animation play time is 7 to 8 seconds.
Replay and close buttons are mandatory.
Fonts and FLA have to be sent along with the flash creative.
Page tear needs to be sent a minimum of 2 working days in advance before the scheduled campaign release. |
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SHOSHKELE:
The creative should have a maximum width of 300 pixels and height of 280 pixels while on load.
The maximum animation play time is 10 to 12 seconds.
Once the animation is complete it should rest as a 300X160 banner.
File size should be less than 30 KB.
A back up 300x160 gif or jpg creative should be provided.
The creative should have the clickTAG embedded in all frames.
The creative should have prominent replay and close buttons.
Fonts and FLA have to be sent along with the flash creative.
Shoshkele needs to be sent a minimum of 1 working day in advance before the scheduled campaign release. |
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TVC / VIDEO ADS:
Video advertising slots are available on specific sites on the Sify Network.
Videos should be in MPEG format.
Only high resolution videos will be accepted.
Maximum playing time is 15 seconds.
Player dimension not to exceed 300X250 pixels.
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MAILER:
The dimension for the mailer should be 480 pixels in width and 600 pixels in height.
The file size should be less than 40 kb (including images).
If the entire mailer creative is one single image then it should be sliced into smaller images and then linked together in the html.
Images should not be called as background (BG) instead should be called directly using < img src>.
All external links (href) should open in a new window.
The subject line should be less than 40 characters including spaces. It should not start with any numerical or special characters
Usage of JavaScript & IFRAME is not allowed
If a form is embedded in the mailer, then the "Thank You" page or confirmation page after the user fills in the fields should open in a new window
Usage of style-sheet (css) is not allowed.
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