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BUSINESS LINE

True radio

2008-08-23 17:15:41
 

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Sony Ericsson has launched its first made-in-India mobile phone, the R300 radio phone.

It is targeted at the rapidly growing music-loving segment in small towns.

This new handset comes with a radio-inspired design with volume boosters for clarity o f sound in noisy environments.

Along with the FM frequency, this model also supportsAM frequencies.

Available in two colours – Antique Copper and Steel Black – R300 is priced at Rs 4,395.

All about: True radio, Marketing

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