Sony Ericsson launches radio-packed mobiles

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Hyderabad: Sony Ericsson on Thursday announced the launch of two radio-packed mobile phones with AM facility targeting cities without FM.

It also plans to roll out more India-made phones designed for local requirements.

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“Research showed that there is demand for phones with AM facility as FM is available in only about 53 cities in the country. Therefore, we have launched these two attractively priced phones to cater to the needs of not just major cities but B&C towns as well,” its country manager, Mr Sudhin Mathur, said.

The company has manufacturing pacts with Flextronics and Foxconn in Chennai with a capacity for about 10 million phones a year by 2010.

Addressing a press conference here, Mathur said, “We are witnessing an unprecedented growth in smaller towns and cities and plan to increase our geographical presence in such places with the launch of Radio Phone R300 and R306 (to be launched in a couple of weeks).”

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The Indian market is adding about 6.5 million phones per month. Of them, even if one were to factor that about 25 per cent of them are replacement phones, the market for new ones was constantly going up, he said.

The company currently offers about five models of India-made phones.

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