Rs 1-lakh pricing not a gimmick: Ratan Tata

Make this my Homepage | Advertise with us

Intraday tips with 90% accuracy

Create your world with sifymail
Login | Register

| Share

| Print

| Rate

PTI

Rs 1-lakh pricing not a gimmick: Ratan Tata

2009-03-23 17:41:27
Last Updated: 2009-03-23 18:03:44

Also see

• File your Tax returns online

• Special: Tata Nano - Jai Ho

• Six hot stocks

• 12 points to note before finalising tax returns

• Auto Special

• Gadgets & Gizmos

• Latest on Satyam fiasco

Mumbai: Excited about the launch of the people's car, the Nano, Tata Group Chairman Ratan Tata said the project was neither conceived to satisfy his ego nor was the Rs 1-lakh pricing a "gimmick".

Nano says bye to Tata Motors' truckmaker image

"I am very satisfied and excited about this launch and Nano is not for my ego-trip...certainly, not an ego-trip at all," Tata said at an editors meeting here.

Tata Nano booking from April 9 to April 23

The price of Rs 1-lakh was announced six-years ago when the Nano plan was unveiled at an European motor show, he said, adding that the fact that the company has kept its promise goes to show that it was not a "gimmick".

Nano will be on Indian roads in July

All the first one-lakh customers who would be picked up through a draw of lots from the bookings between April 9-23, will be sold the car at the price that would be formally announced soon, he said.

Nano launch lifts Tata Motors scrip

This was despite the fact that cost of steel and other materials had gone up, he said.

What makes Tata Nano so cheap?

Accolades for Ratan Tata & Nano

Asked after launching the cheapest car, would he now be going in for the cheapest truck or an SUV, Tata replied in the negative.

"The quest for the cheapest truck or SUV does not arise," he said.

To a question as to what could be his next dream, Tata said that he has not given a thought to it at the moment.

Auto Slideshows | More auto news

"I don't rule out anything or necessarily commit," he said, when asked if he still would set up a Nano plant at Singur (West Bengal) from where the company was forced out due to political opposition last year.