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London Olympic organizers will tender for $1.1 billion worth of goods and services between now and the 2012 Games.
Organizing committee LOCOG said Wednesday it would procure services in eight different categories for suppliers, licensees and sponsors.
LOCOG chairman Sebastian Coe said the Olympics could herald a "golden age of sport-related business" for Britain. He said the scope is "potentially massive — from sporting equipment to catering services and beyond."
Officials also announced that London will host a major international sports conference in 2011 as part of the buildup to the Olympics. The SportAccord convention will be held April 3-8 and be attended by 1,500 delegates.
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